Instagram Insights provide information on who your followers are, when they're online and more. You can also view insights for specific posts and stories you've created to see how each performed and how people are engaging with them.
You can find more information about Business Insights at Facebook's Business Resources.
To view your Business Insights:
When viewing your own profile, click the
Insights button in the title bar.
Flume allows you to export your Insights to a simple
.txt format for use in other applications. To export your Insights:
Click the download button in the title bar.
Impressions: Total number of times your post or story was seen
Reach: Number of unique accounts who saw your post or story
Website Clicks: Number of accounts that have tapped the website link on your Business Profile
Follower Activity: Average times your followers are on Instagram on a typical day
Video Views: Number of times your video was viewed for 3 or more seconds
Saves: The number of unique accounts that saved your post
Replies: Number of times people send messages through the Send Message option on your story
Exits: The number of times someone swiped from one of your stories to someone else's story, or returned to their Feed.
Instagram doesn't offer insights for live content.
Keep in mind that impressions and reach are different. Impressions are the total number of times your post was seen. A single individual may see your post 5 times. Each time they see it, you'll get an impression. Reach is based on the number of unique people who view your post. Each unique individual will only be counted once, even if they view your post multiple times.
You'll also see the following insights about your followers, including gender, age and location information.
If you're viewing insights from a post, you'll be able to see Impressions, Reach and Engagement. Engagement includes the total number of unique Instagram accounts that liked, commented on or saved your post.
You'll be able to see data on your posts and stories, regardless of the number of followers you have. However, Business Profiles on Instagram must have 100 or more followers in order to see demographic metrics like age and gender.
Insights on your stories will only start being tracked after you opt into tracking insights for your stories. To start tracking insights for your stories, you will need to tap the "Get Started" button when viewing your Insights on the official mobile Instagram app.